Brand Visioning, Positioning & Architecture

We enjoy a fascination with what consumers want, need, say and do

.… while understanding the contradictions .…

and connecting the dots.

Bespoke and DIY Workshops

We have a tool kit of exciting creative approaches that generate both divergent and convergent thinking, ensuring that we stimulate thinking outside the box but always bring it back to the task at hand.

Long-Term, Blue-Chip Clients 

A2 Logo.AMP logo.Arnott’s group logo.BlueBet logo.Campbells logo.Constellation Brands Logo.Grupo Campari logo.Frucor Suntory logoGoodYear logo.Hort Innovation logo.Lactalis logo.Made logo.
A2 Logo.AMP logo.Arnott’s group logo.BlueBet logo.Campbells logo.Constellation Brands Logo.Grupo Campari logo.Frucor Suntory logoGoodYear logo.Hort Innovation logo.Lactalis logo.Made logo.
Unilever logo.Telstra logo.Sun Rice logo.Sanitarium logo.Riviana logo.Primo logo.Pepsico logo.Nova logo.Noumi logo.Moet Hennessy logo.Mercedez Benz logo.
Unilever logo.Telstra logo.Sun Rice logo.Sanitarium logo.Riviana logo.Primo logo.Pepsico logo.Nova logo.Noumi logo.Moet Hennessy logo.Mercedez Benz logo.
Torch team collaboration.
Torch team at office.
Blonde woman.
Man with blue shirt.
Woman smiling.
Previous Slide
Next Slide

Immersive consumer insight that unlocks growth (shopper, behavioural, ethnographic)

We start with a belief that consumers can’t tell us the answer, only inform our thinking.

We employ a wide range of techniques to push beneath the surface, seeking those insights that illuminate ways forward.

With a strong emphasis on visual stimulus to provoke discussion in an increasingly visual world.

Revolutionary & evolutionary Innovation

We believe that successful innovation lives in making the surprising acceptable or the acceptable surprising (MAYA).

Our innovation techniques are a healthy mix of strategy and creativity deployed in pursuit of ideas that are strategically sound, emotionally resonant and commercially advantaged.